Blog

2608, 2016

How Startups Can Build An Online Presence

By | August 26th, 2016|Categories: Branding, Marketing, ORM, Startups, Uncategorized|Tags: , , , |Comments Off on How Startups Can Build An Online Presence

The misguided notion that people are not turning to the Internet when making important purchasing decisions is becoming increasingly difficult to legitimize. The old fallbacks for not being online with your brand such as, “we [...]

2008, 2016

Pokémon Go is “Augmenting” the Face of Branding & Marketing

By | August 20th, 2016|Categories: Branding, Entrepreneur, Evan McGowan-Watson, Marketing|Tags: , , , , , |Comments Off on Pokémon Go is “Augmenting” the Face of Branding & Marketing

Pokémon Go is designed to augment reality by using a smartphone’s GPS and camera to display digital creatures known as Pokémon over what people see in front of them. By asking them to catch as [...]

1508, 2016

Hedge Funds Need Social Media More Than Ever

By | August 15th, 2016|Categories: Entrepreneur, Evan McGowan-Watson, Hedge Funds, Investments, ORM, Social Media|Tags: , , , , , |Comments Off on Hedge Funds Need Social Media More Than Ever

Following a board meeting in March 2012, Gene Morphis, the at-the-time CFO of clothing retailer Francesca’s, tweeted a short message from his private account that said, “Board meeting. Good numbers=Happy Board.” He was fired shortly [...]

1008, 2016

Infographic: How To Diagnose Your Online Presence: 3 Steps

By | August 10th, 2016|Categories: Evan McGowan-Watson, Infographic, ORM, SEO, Social Media, Startups|Comments Off on Infographic: How To Diagnose Your Online Presence: 3 Steps

2607, 2016

5 ORM (Online Reputation Management) Musts for Entrepreneurs

By | July 26th, 2016|Categories: Branding, Entrepreneur, Evan McGowan-Watson, ORM, SEO, Social Media|Tags: , , , , , |Comments Off on 5 ORM (Online Reputation Management) Musts for Entrepreneurs

Being active on social media and sharing your thoughts, accomplishments, and ideas with the world is a powerful way to communicate with the world at large. However, the unfiltered ‘noise’ and relatively unregulated landscape across [...]

1407, 2016

Open office — Yay or Nay?

By | July 14th, 2016|Categories: Startups|Tags: , , , |Comments Off on Open office — Yay or Nay?

Today’s fast-paced economy requires unprecedented creativity and talent. Whether your organization is the latest digital startup or a governmental agency offering essential services, your workers need the best tools to help them drive your mission [...]

3006, 2016

Want 60K Users in 60 Hours? Make Sure You Have a Great Product.

By | June 30th, 2016|Categories: ORM, Search Engines, SEO|Tags: , , , , |Comments Off on Want 60K Users in 60 Hours? Make Sure You Have a Great Product.

Two years ago, Patrick Ambron, one of three (including me) co-founders of our company BrandYourself, detailed what we learned about the phenomena of how 3rd-party placement essentially got us 60K users in less than 60 [...]