About evanmcgowanwatson

This author has not yet filled in any details.
So far evanmcgowanwatson has created 11 blog entries.

How Startups Can Build An Online Presence

The misguided notion that people are not turning to the Internet when making important purchasing decisions is becoming increasingly difficult to legitimize. The old fallbacks for not being online with your brand such as, “we count on word of mouth referrals to grow our customers” or “as a boutique firm we prefer more traditional methods [...]

By | August 26th, 2016|Branding, Marketing, ORM, Startups, Uncategorized|Comments Off on How Startups Can Build An Online Presence

Pokémon Go is “Augmenting” the Face of Branding & Marketing

Pokémon Go is designed to augment reality by using a smartphone’s GPS and camera to display digital creatures known as Pokémon over what people see in front of them. By asking them to catch as many Pokémon as possible, the free-to-play gaming app encourages users to explore places near and far and be part of [...]

By | August 20th, 2016|Branding, Entrepreneur, Evan McGowan-Watson, Marketing|Comments Off on Pokémon Go is “Augmenting” the Face of Branding & Marketing

Hedge Funds Need Social Media More Than Ever

Following a board meeting in March 2012, Gene Morphis, the at-the-time CFO of clothing retailer Francesca’s, tweeted a short message from his private account that said, “Board meeting. Good numbers=Happy Board.” He was fired shortly after for “improperly communicating company information through social media” because the numbers he tweeted about had not yet been released [...]

By | August 15th, 2016|Entrepreneur, Evan McGowan-Watson, Hedge Funds, Investments, ORM, Social Media|Comments Off on Hedge Funds Need Social Media More Than Ever

Infographic: How To Diagnose Your Online Presence: 3 Steps

By | August 10th, 2016|Evan McGowan-Watson, Infographic, ORM, SEO, Social Media, Startups|Comments Off on Infographic: How To Diagnose Your Online Presence: 3 Steps

5 ORM (Online Reputation Management) Musts for Entrepreneurs

Being active on social media and sharing your thoughts, accomplishments, and ideas with the world is a powerful way to communicate with the world at large. However, the unfiltered ‘noise’ and relatively unregulated landscape across all types of social media platforms can put your reputation at risk. A casual remark or post about something you [...]

By | July 26th, 2016|Branding, Entrepreneur, Evan McGowan-Watson, ORM, SEO, Social Media|Comments Off on 5 ORM (Online Reputation Management) Musts for Entrepreneurs

Open office — Yay or Nay?

Today’s fast-paced economy requires unprecedented creativity and talent. Whether your organization is the latest digital startup or a governmental agency offering essential services, your workers need the best tools to help them drive your mission forward. One such tool is the office space they occupy. Today, 70% of American offices use an open office layout, [...]

By | July 14th, 2016|Startups|Comments Off on Open office — Yay or Nay?

Want 60K Users in 60 Hours? Make Sure You Have a Great Product.

Two years ago, Patrick Ambron, one of three (including me) co-founders of our company BrandYourself, detailed what we learned about the phenomena of how 3rd-party placement essentially got us 60K users in less than 60 hours.  Since the earlier days of our startup, we were taking what we knew and picking up knowledge along the [...]

By | June 30th, 2016|ORM, Search Engines, SEO|Comments Off on Want 60K Users in 60 Hours? Make Sure You Have a Great Product.

Why Are Investors Soured Towards Apple Stock?

Hedge fund investors have a wealth of technology stock options at their disposal so why are many turning away from one of the biggest tech giants of our time? Apple stock was the most sold stock by some of the largest hedge fund managers earlier this year, according to TheStreet. Many are shying away from [...]

By | June 15th, 2016|Investments|Comments Off on Why Are Investors Soured Towards Apple Stock?

Is Your Online Reputation Ready for College?

The old adage “think before you speak” has transformed in the online space as “think before you Tweet, Instagram, or Facebook post" -- college hopefuls especially. With 140 characters, your reputations can acutely impact your chance of getting into your college of choice. In fact, a 2013 survey by Kaplan revealed that thirty percent of [...]

By | May 23rd, 2016|ORM|Comments Off on Is Your Online Reputation Ready for College?

Emergency Tactics For Fixing a Negative Result

Part 5: The Beginner’s Guide to Taking Control of Your Online Presence If you’re reading this, it probably means that you’ve diagnosed your Google Rankings, understand personal SEO, have built your foundational online presence  and have deployed advanced  SEO techniques. If not, then check out the rest of our series. But if so, you get an A+. Even with all [...]

By | March 15th, 2016|ORM, SEO|Comments Off on Emergency Tactics For Fixing a Negative Result