How Startups Can Build An Online Presence

The misguided notion that people are not turning to the Internet when making important purchasing decisions is becoming increasingly difficult to legitimize. The old fallbacks for not being online with your brand such as, “we count on word of mouth referrals to grow our customers” or “as a boutique firm we prefer more traditional methods [...]

By | August 26th, 2016|Branding, Marketing, ORM, Startups, Uncategorized|Comments Off on How Startups Can Build An Online Presence

Pokémon Go is “Augmenting” the Face of Branding & Marketing

Pokémon Go is designed to augment reality by using a smartphone’s GPS and camera to display digital creatures known as Pokémon over what people see in front of them. By asking them to catch as many Pokémon as possible, the free-to-play gaming app encourages users to explore places near and far and be part of [...]

By | August 20th, 2016|Branding, Entrepreneur, Evan McGowan-Watson, Marketing|Comments Off on Pokémon Go is “Augmenting” the Face of Branding & Marketing

5 ORM (Online Reputation Management) Musts for Entrepreneurs

Being active on social media and sharing your thoughts, accomplishments, and ideas with the world is a powerful way to communicate with the world at large. However, the unfiltered ‘noise’ and relatively unregulated landscape across all types of social media platforms can put your reputation at risk. A casual remark or post about something you [...]

By | July 26th, 2016|Branding, Entrepreneur, Evan McGowan-Watson, ORM, SEO, Social Media|Comments Off on 5 ORM (Online Reputation Management) Musts for Entrepreneurs