Pokémon Go is “Augmenting” the Face of Branding & Marketing

Pokémon Go is designed to augment reality by using a smartphone’s GPS and camera to display digital creatures known as Pokémon over what people see in front of them. By asking them to catch as many Pokémon as possible, the free-to-play gaming app encourages users to explore places near and far and be part of [...]

By | August 20th, 2016|Branding, Entrepreneur, Evan McGowan-Watson, Marketing|Comments Off on Pokémon Go is “Augmenting” the Face of Branding & Marketing

Hedge Funds Need Social Media More Than Ever

Following a board meeting in March 2012, Gene Morphis, the at-the-time CFO of clothing retailer Francesca’s, tweeted a short message from his private account that said, “Board meeting. Good numbers=Happy Board.” He was fired shortly after for “improperly communicating company information through social media” because the numbers he tweeted about had not yet been released [...]

By | August 15th, 2016|Entrepreneur, Evan McGowan-Watson, Hedge Funds, Investments, ORM, Social Media|Comments Off on Hedge Funds Need Social Media More Than Ever

5 ORM (Online Reputation Management) Musts for Entrepreneurs

Being active on social media and sharing your thoughts, accomplishments, and ideas with the world is a powerful way to communicate with the world at large. However, the unfiltered ‘noise’ and relatively unregulated landscape across all types of social media platforms can put your reputation at risk. A casual remark or post about something you [...]

By | July 26th, 2016|Branding, Entrepreneur, Evan McGowan-Watson, ORM, SEO, Social Media|Comments Off on 5 ORM (Online Reputation Management) Musts for Entrepreneurs