How Startups Can Build An Online Presence

The misguided notion that people are not turning to the Internet when making important purchasing decisions is becoming increasingly difficult to legitimize. The old fallbacks for not being online with your brand such as, “we count on word of mouth referrals to grow our customers” or “as a boutique firm we prefer more traditional methods [...]

By | August 26th, 2016|Branding, Marketing, ORM, Startups, Uncategorized|Comments Off on How Startups Can Build An Online Presence

Hedge Funds Need Social Media More Than Ever

Following a board meeting in March 2012, Gene Morphis, the at-the-time CFO of clothing retailer Francesca’s, tweeted a short message from his private account that said, “Board meeting. Good numbers=Happy Board.” He was fired shortly after for “improperly communicating company information through social media” because the numbers he tweeted about had not yet been released [...]

By | August 15th, 2016|Entrepreneur, Evan McGowan-Watson, Hedge Funds, Investments, ORM, Social Media|Comments Off on Hedge Funds Need Social Media More Than Ever

Infographic: How To Diagnose Your Online Presence: 3 Steps

By | August 10th, 2016|Evan McGowan-Watson, Infographic, ORM, SEO, Social Media, Startups|Comments Off on Infographic: How To Diagnose Your Online Presence: 3 Steps

5 ORM (Online Reputation Management) Musts for Entrepreneurs

Being active on social media and sharing your thoughts, accomplishments, and ideas with the world is a powerful way to communicate with the world at large. However, the unfiltered ‘noise’ and relatively unregulated landscape across all types of social media platforms can put your reputation at risk. A casual remark or post about something you [...]

By | July 26th, 2016|Branding, Entrepreneur, Evan McGowan-Watson, ORM, SEO, Social Media|Comments Off on 5 ORM (Online Reputation Management) Musts for Entrepreneurs

Want 60K Users in 60 Hours? Make Sure You Have a Great Product.

Two years ago, Patrick Ambron, one of three (including me) co-founders of our company BrandYourself, detailed what we learned about the phenomena of how 3rd-party placement essentially got us 60K users in less than 60 hours.  Since the earlier days of our startup, we were taking what we knew and picking up knowledge along the [...]

By | June 30th, 2016|ORM, Search Engines, SEO|Comments Off on Want 60K Users in 60 Hours? Make Sure You Have a Great Product.

Is Your Online Reputation Ready for College?

The old adage “think before you speak” has transformed in the online space as “think before you Tweet, Instagram, or Facebook post" -- college hopefuls especially. With 140 characters, your reputations can acutely impact your chance of getting into your college of choice. In fact, a 2013 survey by Kaplan revealed that thirty percent of [...]

By | May 23rd, 2016|ORM|Comments Off on Is Your Online Reputation Ready for College?

Emergency Tactics For Fixing a Negative Result

Part 5: The Beginner’s Guide to Taking Control of Your Online Presence If you’re reading this, it probably means that you’ve diagnosed your Google Rankings, understand personal SEO, have built your foundational online presence  and have deployed advanced  SEO techniques. If not, then check out the rest of our series. But if so, you get an A+. Even with all [...]

By | March 15th, 2016|ORM, SEO|Comments Off on Emergency Tactics For Fixing a Negative Result

National Study Shows How Much Our Personal Google Results Affect Our Everyday Relationships

BrandYourself recently conducted a national study with Harris Interactive that looked into the Googling habits of over 2,500 online US adults. It was surprising to see how much a persons Google results influence everything from who we vote for, do business with and even date. You can view the FULL STUDY REPORT here and below we included a [...]

By | October 15th, 2012|ORM, Search Engines, SEO|Comments Off on National Study Shows How Much Our Personal Google Results Affect Our Everyday Relationships